Calculator

Reactivation Revenue Estimator

Direct answer

This estimator models the revenue sitting inside your existing customer base. It applies a contact rate and a response rate to the number of dormant customers you hold, converts responders at a rate you set, and multiplies by your average job value to show what a structured reactivation program could be worth in a year.

Your inputs

Customers with no contact in 12+ months900

Percent with usable contact details70%

Expected response rate8%

Percent of responders who buy25%

Average job value$6,500

Average repeat jobs per reactivated customer per year1

Estimated impact

Reachable dormant customers: 630
Expected responders: 50
Expected reactivated customers: 13
Estimated annual revenue: $81,900

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Assumptions behind this estimate

Response and conversion rates are your estimates, not published benchmarks.
Only customers with usable contact details are counted as reachable.
Data quality is assumed sufficient to contact customers without damaging the relationship.
Delivery capacity for the additional work is assumed to exist.

This is a directional planning estimate produced from the numbers you entered. It is not a forecast or a guarantee.

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