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Your business may not need more leads. It may need a better system for converting the demand it already has.

Revenue Architecture

Free diagnostic

Revenue Leak Assessment

Twenty questions across ten categories. You get a maturity score, category-by-category results, your three largest leaks and a prioritized recommendation. Your results appear on screen before you are asked for anything.

Before you start

  • Takes about 8 minutes.
  • Answer for how the business actually operates, not how it should.
  • Answers are self-reported: this is a structured diagnostic, not an audit.
  • Results are shown immediately. Contact details are optional and only used to send the summary.

What gets scored

  • Demand CaptureWhether every inquiry is captured, sourced and measurable.
  • Intake and QualificationWhether inquiries enter one documented system and are qualified consistently.
  • Pipeline and Follow-UpWhether open quotes, next actions and owners are visible and disciplined.
  • Founder DependencyHow much routine revenue activity still requires the owner or a senior expert.
  • Sales-to-Operations HandoffWhether commitments transfer reliably from sales into delivery.
  • Customer ReactivationWhether dormant customers are segmented and contacted systematically.
  • Retention and ExpansionWhether existing customers are retained, referred and expanded on purpose.
  • Data and Executive VisibilityWhether leadership can see conversion, sources and leaks without manual work.
  • Process and AccountabilityWhether the way revenue work happens is documented, owned and repeatable.
  • GTM ComplexityWhether different services, segments and markets have appropriate motions.
Find Your Revenue Leaks