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Your business may not need more leads. It may need a better system for converting the demand it already has.

Calculator

Follow-Up ROI Calculator

Direct answer

This calculator estimates what consistent follow-up on open quotes is worth per year. It compares your current close rate against the close rate you would expect with a sequenced follow-up process, applies the difference to your annual quote volume, and subtracts the cost of the time the sequence requires.

Your inputs

Estimated impact

Additional jobs won per year
38
Additional revenue per year
$245,700
Cost of the follow-up effort
$4,860
Net annual value
$240,840
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Assumptions behind this estimate

  • The improved close rate is your estimate, not a benchmark from any third party.
  • Every quote receives the same follow-up effort regardless of value.
  • Capacity is assumed to exist to deliver the additional won work.
  • No change to pricing, lead quality or market conditions is modelled.

This is a directional planning estimate produced from the numbers you entered. It is not a forecast or a guarantee.

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